Working with this Pilates studio was all about capturing the experience behind each class and adapting it to different audiences. Some videos needed to feel energetic and full of rhythm, others more calm and centred on well-being and lightness. My goal was to create clean, consistent visuals that matched the atmosphere of the studio and helped potential clients understand not only the exercises, but the feeling of being there. Each piece was shaped to highlight movement, flow and the relaxed environment that defines the space.
And what I loved about this project was finding the right rhythm for each story. Small choices in music, pacing and mood can completely change how people connect with a space, and that is what makes this type of work so rewarding.
